Connect Incentive

/, Edenred UK/Connect Incentive
Connect Incentive 2022-03-29T16:09:37+00:00

Project Description

THE BRIEF

“To create a platform that enables simplicity and ease of creation for the management and communication of incentive campaigns.”

What is the problem we are trying to solve?

Currently Managers spend endless hours updating spreadsheets and analysing data to run their campaign programmes. They need a new digital platform to help them spend less time on administration and more time on maximising the success of their incentives programmes.

The design needs to:

  • Streamline the process and reduce admin
  • Provide an engaging experience so that teams can keep track of their progress
  • Create an efficient experience to maintain campaign incentive programmes

Analyse the problem

Using user-centred design practises and Lean UX methodology a deeper understanding of the user needs were established. This was done by generating process flows, mapping the customer experience and creating the information architecture for the new platform.

Analysis is needed to:

  • Create a shared understanding of the problem
  • Specify the user needs and objectives
  • To develop empathy for the user and understand their pain points
  • Define functional requirements

Design the solution

Utilising the user-centred design approach with business strategy I deliver evidence-based conceptual designs, wireframes and high-fidelity prototypes. These are all presented to the product owner, customers, developers, business analysts and quality assurance testers as well as senior stakeholders and management.

The design solutions need to:

  • Be intuitive and simple to use
  • Provide an overarching design system framework
  • Refine and improve the user journey